Lowe’s Motor Speedway

Challenge:

To capture information from previous race ticket holders.

solution:

Mailed 260,000 invoice stuffers, offering a 10% discount and a chance to win free pit passes to the Coca Cola 600, free race apparel & a chance to meet favorite driver.

Result:

Stuffer generated 42% hits to the personalized URL where we captured email addresses & viewers’ favorite drivers.